On Friday night, when I had dinner with a few friends, I talked about the current situation of laboratory-grown diamonds, some of these friends have not done laboratory-grown diamonds, and I heard their views in the chat and felt that they could represent the views of some people, and I would like to organize them as follows:
First, the same price is to choose feelings or choose big and good diamonds?
Friend A believes that the current laboratory-grown diamond should have its own positioning, there is no need to compare with natural diamonds, there is no comparison in addition to the composition, the properties of gemstones are the pursuit of natural and scarcity, is a feeling, it should be the same as synthetic rubies or cubic zirconia, it is it, it does not want to replace anyone, no one attacks it, this is the way of lab-grown diamonds.
Hearing these friends B immediately objected, lab-grown diamonds do not need to be compared with natural diamonds, but according to the situation. What do we diamond jewelers sell? If it is mainly selling laboratory-grown diamonds, in the face of some end customers, especially millennials and Generation Z consumers, when these consumers hesitate, take out a 50 points GH color SI natural diamond and an 80 points DEF color VS laboratory grown diamond, tell him that both are real diamonds, the only difference is that one is a natural diamond and one is a laboratory-grown diamond, and their price is the same. Let these millennial and Gen Z consumers choose for themselves whether to buy lab-grown diamonds or natural diamonds. At this time, it is relatively convincing to come up with a physical comparison, and it will also play a very positive role in the final transaction. And if you’re a jeweler selling natural diamonds, there’s no need to show lab-grown diamonds to customers, and don’t compare them, which would be self-defeating. At this time, you need to talk to the end customer about the naturalness and scarcity of natural diamonds. As diamond jewelers, our ultimate goal is to sell the goods in our hands, and as for comparison or non-comparison, it is only a means and tool when we sell. If it helps us in the final deal, we will use it, if it does not help us in our final transaction, we will not use it, that’s all.
Second, laboratory-grown diamonds need to be guided by industry leaders
Friend C is a practitioner in the lab-grown diamond industry. He said that the current publicity of the lab-grown diamond industry is very chaotic, and this chaotic situation makes the lab-grown diamond industry very passive. You see, at present, there are many sellers of moissanese diamonds on the Internet, which is taking advantage of this chaotic situation to hype the cultivated diamond moissanese diamond Belgian magic star diamond on the Internet. They took advantage of the lack of people’s concept of lab-grown diamonds and went to great lengths to confuse moissans with Belgian magic star diamonds as laboratory-grown diamonds. You see that many relevant practitioners sell moissanite moissanite diamonds under the banner of synthetic diamonds, man-made diamonds, and lab-grown diamonds (some of them really do not know the difference between lab-grown diamonds, synthetic diamonds and moissanite diamonds, Belgian magic star diamonds), resulting in countless people being deceived. Now they package and launch the Belgian Magic Star Diamond, still taking advantage of the lack of people’s concept of laboratory-grown diamonds, misleading people into thinking that the Belgian Magic Star Diamond is a lab-grown diamond. But in fact, these two substances have nothing to do with each other, but until now many people are still deceived into buying them every day.
- When selling laboratory-grown diamonds and natural diamonds, a strict distinction must be made, and final consumers have the right to know.
Friend D went on to say that this kind of deceiving trick will not last long. What product is sold must be truthfully reported to the customer. Just like one of my advocacy not to confuse lab-grown diamonds with natural diamonds for sale, the final result Customers trust us to buy diamond ring jewelry from us, and we are also obliged to let customers know what they are buying, so that the business can last for a long time.
- What is the positioning of the laboratory-grown diamond industry?
Friend D continued to say that lab-grown diamonds have been developing in the direction of diamond jewelry since they were mass-produced. Lab-grown diamonds and natural diamonds are both real diamonds, and there is no physical difference in any way, the only difference is the origin of the two. Sometimes the hero does not ask the source, and sometimes the hero also asks the source. In the beginning, some people took advantage of the public’s lack of industry knowledge to conceal the true identity of the diamonds when selling lab-grown diamonds, and consumers mistook them for natural diamonds.
Lab-grown diamonds and natural diamonds are both real diamonds, and it is almost impossible for consumers not to compare the two. When laboratory-grown diamonds first entered the public eye, they also tried to compete with natural diamonds. This can only be said to be an extraordinary measure in an extraordinary period. As a new thing, laboratory-grown diamonds can enter the public’s field of vision faster. Now the lab-grown diamond industry is still in this period, and we need to continue to use the power of the natural diamond industry to attract more people to the lab-grown diamond industry. Practitioners in the natural diamond industry do not need to worry about lab-grown diamonds, because natural diamonds are natural diamonds, and lab-grown diamonds are just lab-grown diamonds, neither of which can replace the other.
Natural diamond rings are positioned as high-end luxury goods, while cultivated diamonds are positioned lower than natural diamonds of the same grade, and laboratory-grown diamonds are positioned as luxury and light luxury goods. It is said to be a luxury product because the retail price of laboratory-grown diamonds with medium and high colors of 3 carats, 4 carats, and 5 carats is also hundreds of thousands of RMB. Carat diamond rings can not be purchased for a few hundred yuan, and the retail price often reaches thousands of yuan and tens of thousands of yuan.
- Will lab-grown diamonds have an impact on the natural diamond market?
Friend E said that the impact will be certain, but the vast majority of high-end customers will still buy natural diamonds without hesitation, because natural diamonds are caused by their natural scarcity, feelings and investment. As the concept of laboratory-grown diamonds gradually enters people’s field of vision, the market for wearing natural diamonds below 5 carats will eventually be partially replaced. There is also a part of the market that diamond consumers redevelop will also be replaced. Judging from the customer feedback he has encountered so far, the chances of repurchasing lab-grown diamonds after buying natural diamonds before will be higher. First, have the economic strength to buy diamond jewelry. The other is to truly understand natural diamonds and cultivated diamonds, and make choices according to your own needs. On the contrary, many of those who have never bought natural diamonds and will buy lab-grown diamonds are one-time customers in the short term. These customers are often very budget-conscious, and generally buy lab-grown diamonds to achieve some goals, such as for marriage proposals, engagements, and marriages. After the goals are achieved, there will basically be no demand for diamonds in the short term. This situation is especially prominent when the economy is generally depressed this year.
- What is the current status of the laboratory-grown diamond market?
Friend B said that what is the status quo of the laboratory-grown diamond market is not clear in a few words. However, judging from the feedback from several of his stores, the number of regular and new customers who inquired about lab-grown diamonds this year has increased significantly, especially in May and June this year, each of his stores received an average of more than 70 lab-grown diamonds Custom-made diamond rings, but this may also be because these stores are located in Zhengzhou, an emerging capital of cultivated diamonds, occupying a natural geographical advantage. Other places may not be comparable and can only be used as a reference.
- What is the output of laboratory-grown diamond technology? Will the price get lower and lower in the future?
Friend E, a veteran in the laboratory-grown diamond industry, went on to say that now some self-media outside, including foreign media, in order to win the attention of the public, always claim that the annual output of laboratory-grown diamonds is millions of carats or even tens of millions of carats. . These are all without any basis as a factual basis. Let’s take a look at the HPHT cultured diamond presses. More than 95% of the world’s HPHT cultured diamond presses are located in China. I have seen statistics from relevant departments on the Internet before. All cultured diamond presses in the world The total number of presses does not exceed 10,000, most of which are very old, and most of them are also used to produce industrial diamond powder, coarse diamond particles, single wafers, etc., these industrial diamond powder The output is very huge, and the annual output can reach tens of billions of carats. (Diamond powder can be produced many times a day on average, while the currently popular particle size of cultivated diamonds takes ten or even ten days to produce once)
The number of presses that can be used to produce laboratory-grown diamonds is only a few thousand, and many of them are old and small machines. These old and small presses produce the current popular particle size of lab-grown diamonds. The monthly full-load output of a machine is only 60 carats, and the monthly full-load output of a new machine is only 100 carats. And this is only an ideal state, requiring the factory not to have a power outage, the current and voltage of the power supply should be relatively stable, and the temperature and humidity around the factory press should also be relatively stable. In addition to these factors, there is another problem that has been troubling lab-grown diamond producers, which is the final quality rate after the product comes out (the color of lab-grown diamonds reaches DEF, and the clarity reaches VVS VS). The current technical quality rate is only a few percent and more than ten percent, which means that a press can only produce a few carats or a dozen carats a month, and the color can reach DEF and the clarity can reach VVS VS. kind. This is just to master the manufacturers that can produce DEF colors. Moreover, it is difficult to achieve a breakthrough in this technical bottleneck in the next few years, because it is difficult to completely control the iron-nickel alloy of the press itself and not react with carbon and catalyst under high temperature and high pressure conditions. This technological breakthrough is currently difficult and will not be possible in the future. difficult.
Many people will calculate the production of laboratory-grown diamonds based on the actual situation. The price of laboratory-grown diamonds will also slowly decrease with the breakthrough of technology, but this process will take several years, and as practitioners in the lab-grown diamond industry, there is no need to worry about losses caused by sudden price changes, because it is a long time , As practitioners in the lab-grown diamond industry, they have enough time and opportunity to adjust their strategies in a roundabout way.
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